Laura Smith, Co-Founder & Designer of Worse for Wear

This episode features an interview with Laura Smith, co-founder and designer at Worse for Wear, an awesome women’s motorcycle apparel company operating in Richmond, Virginia. I get schooled on design, fashion, selvedge denim and more. I had a lot of fun talking with Laura about her business and motorcycles, I hope you enjoy our conversation too. 03:45 Fit, Form, and Function 05:13 Women’s Measurement Project 07:06 User Experience Designer 09:08 On Not Making Assumptions 10:23 Naming Worse For Wear 15:51 Laura’s “Practice Business” 17:43 Learning Moments 20:50 Making Jeans 26:15 Was is Selvedge Denim? 31:25 Women Motorcycling 35:20 On Success 37:00 Favorite Books/Author- Charles Strauss 41:36 Advice for 20 year old self Check out Worse for Wear here: http://www.worsewear.com/ https://www.facebook.com/worsewear/ https://www.instagram.com/worsewear/

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Worse for Wear founder and designer, Laura Smith (left) on a big ol' orange Harley

This episode features an interview with Laura Smith, co-founder and designer at Worse for Wear, an awesome women’s motorcycle apparel company operating in Richmond, Virginia. I get schooled on design, fashion, selvedge denim and more. I had a lot of fun talking with Laura about her business and motorcycles, I hope you enjoy our conversation too.

03:45 Fit, Form, and Function
05:13 Women’s Measurement Project
07:06 User Experience Designer
09:08 On Not Making Assumptions
10:23 Naming Worse For Wear
15:51 Laura’s “Practice Business”
17:43 Learning Moments
20:50 Making Jeans
26:15 Was is Selvedge Denim?
31:25 Women Motorcycling
35:20 On Success
37:00 Favorite Books/Author- Charles Strauss
41:36 Advice for 20 year old self

For more from Worse for Wear (or to buy some awesome gear) check out the links below:

http://www.worsewear.com/
https://www.facebook.com/worsewear/
https://www.instagram.com/worsewear/
Twitter: @WorseWear